Kurukshetra, (Samajweekly) – “ To stop the ruin of the economy and the people, needonomics is necessary and sufficient and can ensure permanent membership of the Security Council of the United Nations for India without asking for,” said Professor M. M. Goel, former Vice Chancellor and Needonomist living in Kurukshetra.
He was addressing the participants of IIF International Research Conference and Award Summit 2020 on Sunday 27th September on the topic ‘Needonomics for Revival of Global Economy in Post Pandemic Era’ organised by Indian Institute of Finance, Greater Noida.
To be simply good consumers, producers, distributors and traders in post pandemic era, we have to adopt the principle of needonomics based on spiritually guided materialism strategy flowing from the logo of LIC of India ‘Yogakshemam Vahamyaham’(Your welfare is our responsibility) flowing from sloka no 22 of chapter 9 of Gita , believes Professor Goel.
Altruism, basic needs and commitment for the society are the implications of needonomics required for saying no to most of the socio-economic problems caused by greedonomics (economics of greed) including ‘cobra effect’ of debt, corruption, terrorism, exploitation and discrimination, told Professor Goel.
Economy can be made consumer friendly by adopting NAW (Need, Affordability and Worth) approach of international marketing with focus on the need based priorities in choices of all kinds, explained Professor Goel.
