Chennai, (Samajweekly) Luxury car maker Mercedes-Benz India on Friday said its cars would turn costlier from January 15 onwards owing to five per cent price hike across its models range.
According to the company, the weakening of the Indian currency compared to the euro since the past six to seven months, combined with an increase in input costs, have been exerting significant pressure on the overall costs.
A combination of all these factors led to a significant increase in the company’s operational costs, prompting it to revise the ex-showroom of the entire model range and continue to build a sustainable and fundamentally strong business, the company said.
According to Managing Director & CEO Martin Schwenk, the new price range of the company’s select vehicles will ensure the brand’s premium price positioning, assuring a sustainable growth both for the brand and the dealer partners, enabling continuation of the best-in-segment customer ownership experiences, equated with Mercedes Benz.
